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A fractional marketing manager, also known as a fractional CMO (Chief Marketing Officer) or part-time marketing manager, is a professional who provides part-time or fractional marketing leadership and expertise to a company on a temporary or as-needed basis. Instead of hiring a full-time CMO or marketing manager, a business can engage a fractional marketing manager to handle various marketing responsibilities.

The fractional marketing manager typically has extensive experience in marketing strategy, planning, and execution. They can help a company develop and implement marketing strategies, manage marketing campaigns, oversee marketing teams, and provide guidance on marketing-related decisions. This arrangement allows businesses to access the expertise of a seasoned marketing professional without the full-time commitment or cost associated with hiring a permanent CMO.

Fractional marketing managers are often employed by smaller or growing companies that may not have the resources to maintain a full-time marketing executive but still require strategic marketing direction and support. The specific roles and responsibilities of a fractional marketing manager can vary based on the needs of the business and the terms of the engagement, but they typically work on a part-time basis and may focus on specific projects or ongoing marketing initiatives.

I offer comprehensive management, including content curation, posting, engagement, and analytics tracking to enhance your brand’s online presence and reach.

It’s the strategic process of creating and strengthening your brand’s identity. Essential for standing out, building trust, and ensuring customer loyalty in competitive markets.

Crafting valuable and relevant materials, like articles, videos, and graphics, to engage audiences, drive traffic, and support branding and marketing objectives.

I provide design and distribution of physical promotional materials, such as brochures, flyers, and posters, tailored to effectively convey your message.

Overseeing, updating, and maintaining a website to ensure optimal performance, user experience, and content relevance, driving continuous online engagement.

Managing appointments, viewings, and open houses efficiently, ensuring smooth interactions between agents, buyers, and sellers for seamless transactions.

Tailored guidance for realtors on effective marketing strategies, tools, and techniques, enhancing property sales and building strong client relationships.

The process of manipulating and rearranging video shots, enhancing the visual narrative, adding effects, and ensuring seamless transitions to convey a compelling story.

Pay-per-click advertising involves promoting your brand on platforms where you pay for every user click, driving targeted traffic and immediate visibility online.